streaming

Back in the mid-2000s home fitness programs were all the rage.

At the time, it was revolutionary because people no longer had to take classes at the gym. Instead of paying a membership fee and forking out more for classes or a personal trainer, they could gear up and switch on their TV.

But the party didn’t last long. Changes in technology and business models led us to a place in which one-time purchases were abandoned in favor of monthly subscriptions. As a result, the world of fitness programs isn’t making the same impact on the culture it once did.

Streaming models may give people a ton of content, but they also require commitment. And with all the monthly services out there, at a certain point, consumers look for a way out of monthly subscriptions.

Let’s look at how we got here, shall we?